Syllabus

PİRİ REİS UNIVERSITY
BUSINESS ADMINISTRATION FACULTY
Department of International Management and Trade

(Spring 2018)

E-Commerce (UİT301)

INSTRUCTOR
Prof. Dr. Mehmet Erdal BALABAN
Email: mebalaban@gmail.com
Website: http://www.erdalbalaban.com

TEXTBOOKS

  • Main Textbook:
    E-Commerce Essentials, Kenneth C. Laudon, New York University, Carol Guercio Traver, ISBN-10: 0133544982 • ISBN-13: 9780133544985, ©2014 • Pearson
    http://www.azimuth-interactive.com/essentials1e/index.html
    or
    E-Commerce 2017, Global Edition, 13/E, Kenneth C. Laudon, New York University, Carol Guercio Traver, ISBN-10: 1292211687 • ISBN-13: 9781292211688, ©2018 • Pearson (e-book)
  • The Other Reading Materials:
    Electronic Commerce 2012 Global Edition, 7/E, Efraim Turban, David King, ISBN-, 9780273761341, ©2012 • Pearson
    http://wps.pearsoned.co.uk/ema_ge_turban_elec_comm_2012/217/55590/14231103.cw/index.html
    Digital Business and E-Commerce Management, 6/E, Dave Chaffey, ISBN-10: 0273786547 • ISBN-13: 9780273786542, ©2015 • Pearson
    Özmen, Şule (2013), Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları. ISBN: 9786053990888 (Türkçe)
    Yamamoto, Gonca T. (2013), E-Ticaret, Kavramlar Gelişim ve Uygulamalar, Kriter Yayınevi. ISBN: 9786054613649 (Türkçe)

COURSE DESCRIPTION

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. . It discusses B2B e-commerce and contrasts it with B2C e-commerce. It examines security and payment in e-commerce. It explains the technological infrastructure needed to support an e-commerce system and describes how e-commerce systems are built. Next, the course examines m-commerce. The course concludes with a presentation on B2B supply chain management and collaborative e-commerce.

LEARNİNG OBJECTIVES

• To understand the interest and opportunity of e¬commerce
• To know and understand the critical success factors in implementing an e-commerce system;
• To know how to plan and how to manage e¬commerce solutions
• To apply processes of e¬commerce;
• To analyze and understand the human, technological and business environment associated with e¬commerce
• To know how to use technologies to build e¬commerce websites

LEARNING OUTCOMES

I. Identify the major e-commerce business models, both B2C and B2B
II. Identify the basic e-commerce technology infrastructure.
III. Apply the e-commerce business planning and process of e-commerce
IV. Understand how to use technologies to build e¬commerce websites
V. Describe the major security threats to e-commerce.
VI. Discuss the various e-commerce payment systems.
VII. Identify the basic concepts of e-commerce marketing and advertising.
VIII. Discuss the major social, legal, and ethical issues associated with e-commerce.
IX. Identify the basic concepts of supply chain management and collaborative commerce as related to e-commerce.

COURSE SCHEDULE

Topics

1 Orientation: Overview of Course

2 Introduction to E-Commerce; The Revolution is Just Beginning

3 E-commerce Business Models and Concepts

4 E-commerce Infrastructure: The Internet, Web, and Mobile Platform

5 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps.

6 Building E-commerce Presence
(WordPress(WP) and WooCommerce)

7 E-commerce Security and Payment Systems
(WP and WooCommerce Practice in Lab)

8 E-commerce Marketing and Advertising Concepts.
(WP and WooCommerce Practice in Lab)

9 Ethical, Social, and Political Issues in E-commerce

10 Online Retailing and Services
(WP and WooCommerce Practice in Lab)

11 Online Content and Media

12 Social Networks, Auctions, and Portals

13 B2B E-commerce: Supply Chain Management and Collaborative Commerce

14 Project Presentations

GRADING

Assessment/Evaluation:

Attendance & Quizzes 10 %
Midterm Exam 20 %
Group Project & Presentation 30 %
Final Exam 40 %
All exams will be open book without sharing information/documents during the exam. According to class average and standard deviation, the curve may be applied for a letter grade.

METHOD OF TEACHING

• Lectures (14 weeks, 3 hours a week)
• Readings course documents out of class
• Problem-solving by a systematic approach
• Discussions in class for case studies.
• A team works with group projects
• Lab studies to built e-commerce pages

 

IMPORTANT MESSAGES!!

Changes on Syllabus: This syllabus is tentative and I (instructor) may make any change (with notifying you in advance) on it if I believe it will be beneficial to students and to this class.

PLEASE DO NOT HESITATE TO SEE ME WITH QUESTIONS OR PROBLEMS, BE THEY ACADEMIC, CAREER, OR LIFE-RELATED. I CONSIDER IT PART OF MY JOB TO HELP YOU SUCCEED.